Mesmerise Me

The Times - 10 January 2012

Another boost for male smugness comes in a report that claims that men are more likely to have success using hypnosis to quit smoking.

Psychologists who reviewed 18 previous studies of hypnosis-based stop-smoking programmes say that the therapies work for about one man in three but only for about one in four women.

Does that mean that men are more open to the wiles of fobwatch-dangling mesmerists? Not necessarily, says Joseph Green, a psychology professor at Ohio State University. He argues that the report findings do not reflect any differing gender-effects of hypnosis — they just show that it is generally much harder for women to escape from the evil weed’s addictive grasp.

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